Morrison Healthcare Gives Shot in Arm to Traditional Hospital Gift Shop

by William Becorest

The gift shop has always seemed to be the last priority with hospital administrators who are rightly more concerned with delivering top healthcare services in their facilities. The result? Cluttered, uninspired retail spaces with a hodge-podge approach to merchandising. Morrison Healthcare Services is out to change that perception with their trendy Branches brand gift shop offering.

Morrison Healthcare, known nationally as a leader in hospital foodservice, has turned the traditional hospital gift shop into "an inviting neighborhood retail store with its new concept, Branches – Gifts In Bloom." The serene, spa-like design offers an array of upscale merchandise, and warm personal service to provide visitors a more relaxing and welcoming environment.

Dozens of hospitals have already bought into the Branches concept, and many more are in the line-up. Branches gift cards - produced by CardSuppliers.com - are available at every location.