Rite-Aid Enrolls 10 Million To Its Enhanced Loyalty/Rewards Program
by William Becorest
As reported by Loyalty360's Jim Tierney, Rite-Aid has signed up 10 million members to date for its updated loyalty and rewards program. Re-branded as wellness+ with Plenti, the program now bills itself as the "first coalition loyalty program in the U.S." Users still receive the discount benefits from Rite-Aid's original wellness program, but now will also earn "Plenti" points that can earn savings at Plenti partners, which currently include American Express, AT&T, ExxonMobil, AT&T, Macy’s, and Nationwide; Direct Energy, Hulu.com and Enterprise Rent-A-Car. Read the full story at: http://loyalty360.org/resources/article/plenti-coalition-loyalty-program-at-rite-aid#sthash.lFjinJAt.dpuf
